Sponsoring an event like Bourne Free was a new experience for Ageas and a great opportunity for the internal Studio to partner with a local charity and produce some great creative. Not to mention get a ride on an open-top bus!
We were fortunate to be given lots of creative freedom and a generous budget to work with, which we were able to push even further by keeping as much creative work in-house as possible.
Our focus for the day was not on sales (though there were more than we expected) but on brand-building and recruitment in Bournemouth as well as supporting a great cause and local event.
We were also able to recruit an army of volunteers from across the business to help in the lead-up to the event and over the weekend.