AMS is a world-leading provider of RPO (Recruitment Process Outsourcing) and TA (Talent Acquisition) solutions. They asked us to work with them on a series of ads to promote their services in the US.
We provided several coptions before they decided on the "At the heart of TA" concept. We also took the opportunity to elevate their visual branding by adding image treatments to highlight our heroes, colour overlays and new imagery to create a warm, sophisticated look and feel.
We provided several coptions before they decided on the "At the heart of TA" concept. We also took the opportunity to elevate their visual branding by adding image treatments to highlight our heroes, colour overlays and new imagery to create a warm, sophisticated look and feel.
Rejected concept gallery
